The new Aspen location of Bottega Veneta.
Photo: Bottega Veneta

Bottega Veneta Opens Pop-Up for Aspen’s Artful Summer Season

The Italian luxury brand's first boutique launches in time for the resort town's buzziest art events

In case you needed another reason to take a trip to Aspen, luxury Italian retailer Bottega Veneta recently opened a pop-up store in the heart of downtown. The 600-square-foot shop features a wide selection of the brand’s collection of fashion and accessories.

A location in Aspen, a Rocky Mountain outpost for art lovers, seems like a natural fit for Bottega Veneta, which has consistently aligned itself with the art world’s biggest names. Under the eye of Tomas Maier, the brand’s former creative director (he recently stepped down after 17 years at the helm), the fashion label enlisted artists like Ryan McGinley, Annie Leibovitz, Robert Longo, and Nan Goldin to collaborate on seasonal campaigns. Whether or not the new creative director, Daniel Lee, will continue with Maier’s artistic legacy remains to be seen, but we’re hopeful.

The interior of the new Aspen location of Bottega Veneta. Photo: Bottega Veneta

One such recent campaign was developed by legendary art director Fabien Baron, who brought on Oscar-nominated cinematographer Philippe Le Sourd to shoot six short films capturing the label’s Spring/Summer 2018 collection. The brand also recently opened its largest store yet, an impressive 15,000-square-foot Madison Avenue flagship in New York. The Aspen store marks its first foray in Colorado.

Recommended: The Essential Aspen Summer Art Guide 2018

Considering the brand’s alignment with contemporary art, it seems natural that its new store is in the new cultural hot spot of Aspen, opening just in time for Art Aspen, the popular boutique-style art fair, and ArtCrush, the Aspen Art Museum’s annual summer benefit.

Located a block away from the Aspen Art Museum, the store is slated to remain open through summer 2019.

Cover: The new Aspen location of Bottega Veneta.
Photo: Bottega Veneta


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