Farrow & Ball Opens Colorful Flagship in West Hollywood
British paint and wallpaper brand Farrow & Ball has announced the opening of its flagship store in the Los Angeles area.
Located in West Hollywood, in the heart of the La Cienega Design Quarter, the new space was masterminded by Isaac Resnikoff and Sandy Yum of local design studio Project Room. The two-story, 2,600-square-foot showroom captures the company’s world-renowned color expertise, as well as L.A.’s booming design industry.
The building’s exterior has a vibrant, striped façade that showcases the brand’s full range of colors. The ground floor invites architects, interior designers, and visitors alike to truly “see” rather than just “look” at color, thanks to an innovative display system that brings the hues to life on three-dimensional surfaces.
“Los Angeles has such an exciting design scene, it seemed right to create a dynamic space that takes a new approach at how we experience color,” Farrow & Ball CEO Anthony Davey said in a statement. “With this new showroom, we wanted to create an innovative space and rethink what a paint and wallpaper showroom can be. Together with Project Room, I believe we have achieved something that will really surprise and amaze our customers.”
The Los Angeles showroom is the first in North America to showcase the full breadth of the Farrow & Ball product offerings by allowing customers to experience every color in every available finish.
The brand hopes that the showroom becomes a gathering place of sorts for the local design industry. A series of modular tables can be used as work stations or places to review samples, alongside other material finishes designers may be eyeing for a project. In addition to the ground floor, a second-floor lounge—equipped with a library—welcomes designers and clients for a more private place to work and take meetings. Meanwhile, a roof deck is slated to open in early 2019 and will host a regular series of private events aimed at the local design community.
Additionally, the showroom serves as a canvas to exhibit local creative talent. Michael Dopp, an L.A.-based artist, has created limited-edition woodblock posters in Farrow & Ball paint, which are displayed on the walls. The billboard on the exterior of the building, also launching in early 2019, will act as an outdoor gallery featuring the work of Los Angeles–based artists and creatives.
The new flagship is open Monday through Saturday on 741 North La Cienega Boulevard in West Hollywood, California.