Jonathan Adler Creates Amazon’s First-Ever Exclusive Home Collection
Potter extraordinaire Jonathan Adler’s eponymous line of furniture, lighting, and home goods is easily recognizable for its bold geometrics, riotous colors, and joie de vivre that permeates everything from a gilded quatrefoil-adorned credenza to the tentlike ceramic canisters labeled with words like glitter or Prozac. Now Adler is blazing a new trail with the first designer home collection exclusively for Amazon.
Dubbed Now House (a nod to Adler’s “forever muse,” the Bauhaus movement, and a testament to the e-tailer’s rapid Prime delivery schedule), the collection includes everything from large furnishings—like the winky lacquer-and-gold Eye-Con bar and plush Cloud club chair—to spirited home accents, such as mirrored obelisks and a trio of colorful decanters.
“Amazon came to me about a year ago with the idea of working together, and I jumped at the chance,” Adler tells Galerie. “Now House by Jonathan Adler combines my focus on style, craft, and joy with Amazon’s ability to deliver everything ‘now.’”
Now House’s timing couldn’t be better, as the holiday season approaches and consumers are increasingly shopping online—particularly for home goods. (Just see the explosion of digital retailers like Casper and Chairish.) “People want good design, and they want it quickly,” says Adler.
His new collection includes furnishings, rugs, and bedding in styles ranging from midcentury to ultramodern. “Everything from Now House by Jonathan Adler was designed to work with customers’ existing pieces—though, obviously, an entire home outfitted with Now House would look fabulous too!”
And while many of the pieces will instantly appeal to people who are already fans of Adler’s line, there are also a number of objects that offer a departure for the designer, who launched his company in 1993 with a collection first sold at Barneys New York. “Now House by Jonathan Adler definitely has my DNA, but I wanted to create a whole new look,” he says of the line, which offers decorative objects starting at around $20 and tops out at $1,298 for a velvet sofa, available in shades of soft blush or creamy oyster.
“Fresh colors, clean lines, and, perhaps most importantly, very attractive prices,” says Adler. “You’re welcome!”