Lalique Partners with the American Ballet Theatre on Extravagant Window Display
A window installation will showcase the Lalique anniversary collection and memorabilia from the American Ballet Theatre
This September, the exquisite histories of two companies—the French lifestyle brand Lalique and American Ballet Theatre—will intertwine in a stunning Madison Avenue window display.
The installation at Lalique will juxtapose limited-edition pieces from the Lalique Hirondelles 130th anniversary collection with costumes and memorabilia from the American Ballet Theatre’s production of Harlequinade. It’s one of many window displays featuring costumes from the ballet’s archives, set to span more than 30 blocks along New York’s Madison Avenue as part of a weeklong celebration in honor of ABT’s fall season. The displays are also an effort to help raise money for ABT’s Costume Fund.
The Hirondelles collection is a nod to founder René Lalique, the Art Nouveau glassmaker and goldsmith who established the company in 1888. The collection is based on one of his favorite motifs—the swallow.
Lalique decorative objects on display include the limited-edition Hirondelles vase with Hirondelles sculptures in clear crystal and hand-painted gold and the iconic Bacchantes vase in XXL clear crystal and bronze versions, as well as a curation of Lalique perfume bottles showcasing the new, 2019 limited-edition flacon Neride.
It’s said that Lalique himself drew inspiration from the elegance of ballet dancers, making this collaboration—one of the brand’s countless forays into new cultural sectors (just look to its incredible new château for proof)—all the more appropriate.
“American Ballet Theatre on Madison Avenue” will bring boutique windows to life between 57th and 86th Streets from September 20 to 27. Featuring displays celebrating ABT’s 78-year history, the week will kick off with opening receptions attended by ABT dancers and include a children’s ballet workshop that will be held on Madison Avenue in full view of shoppers and ballet lovers alike.