Sotheby’s Launches Luxury Decor E-Commerce Platform
The auction house has taken over Viyet, the luxury consignment marketplace
Sotheby’s announced the debut of Sotheby’s Home, an online consignment marketplace specializing in vintage and antique furniture, decorative objects, and accessories.
The e-tail platform will connect collectors and design lovers with a new way to buy items from showrooms, dealers, interior designers, and even private individuals. The launch comes in the wake of the auction house’s acquisition of Viyet in February. Since then, Sotheby’s has expanded its inventory and added over 60 galleries, showrooms, and brands, including Schumacher, Aerin, Jason Jacques Gallery, and Casati Gallery.
“Alongside Sotheby’s current online auction and retail platforms, Sotheby’s Home is another way we are uniting superior technology with wonderful objects to serve our clients of today and tomorrow,” said Tad Smith, Sotheby’s CEO.
Sotheby’s Home will feature an expanded library of offerings for home décor needs with a continued focus on new categories including prints, photography, and contemporary art. Elizabeth Brown, CEO of Viyet, who has overseen the integration into Sotheby’s over the past six months, will assume the role of CEO of Sotheby’s Home and will lead the brand and business operations.
“We are thrilled to introduce Sotheby’s Home and relaunch Viyet under the Sotheby’s brand,” Brown said in a statement. “We are excited to continue growing with the support of Sotheby’s, providing our customers the opportunity to purchase unique pieces for their homes and providing consignors with an easy to use, trustworthy platform.”
Sotheby’s Home will be the only e-commerce platform with showroom and gallery pieces from partners such as Artemide, Ralph Lauren, Donzella Ltd., Magen H Gallery and more, listed alongside private consignments across antique, vintage, and contemporary design. The site will offer access to unique pieces that previously would not be available online.