Why Art Collectors Look to Artadia for the Next Big Star
One of the largest nonprofit grantmaking organizations in the country taps curators from major museums to awards its 14 prizes each year
Savvy collectors look to Artadia, one of the largest nonprofit grant-making art organizations in the country, for inspiration regarding artists they should get to know. After all, with a jury of curators from the San Francisco Museum of Modern Art, the Hirshhorn Museum in Washington, D.C., and the Metropolitan Museum of Art in New York, to name a few, Artadia has a very keen collective eye.
In the nearly two decades since its inception, such major talents as Nick Cave, Theaster Gates, and Barry McGee have benefited from Artadia’s unrestricted awards, which go to 14 artists each year and range from $5,000 to $20,000. Recent recipients include Jiha Moon, who creates whimsical porcelain masks, and Patricia Treib, whose vibrant canvases are expressions of her memories.
“We are looking for artists whose works are aesthetically compelling, with strong ideas behind them,” says director Carolyn Rama, “and we want to uncover incredible talents in cities beyond the major art-market capitals.” Up next: During the New Art Dealers Alliance (NADA) Miami fair in early December, Artadia reps will select two artists exhibited at the show for special awards.