In May, art adviser Lisa Schiff opened a space on White Street in Tribeca. But don’t call it a gallery. Designed by Rodman Primack’s firm, RP Miller, the welcoming, eclectically furnished space—with a living wall by the artist Gennaro Brooks-Church—encompasses a book-lined office for her firm, SFA Advisory; an exhibition venue for works on consignment from galleries like Gagosian, Marianne Boesky, Gavin Brown, and the design gallery R & Company; and a rotating window display that is currently curated by Neville Wakefield. Also on site is a concept store offering objects like the sustainable See a Clean Future sunglasses, a collaboration between RVS Eyewear and Ugo Rondinone, for Schiff’s art initiative, One All Every, which donates its proceeds to nongovernmental organizations.
Schiff says her main impetus was to sell works acquired by clients who need to deaccession. For those private sales, “I wanted a space.” But Schiff, noting that major galleries already have concept stores, also wanted her location to appeal to an audience beyond art collectors, to give people the opportunity to drop in, hang out, and “buy something small.”
A version of this article first appeared in print in our 2019 Fall issue under the headline “Women Changing the Art World” Subscribe to the magazine.