Zaha Hadid Launches Women’s Activewear Line in Collaboration With Odlo
Zaha Hadid Design has launched a women’s activewear collection with Odlo, an international sports performance brand based in Switzerland.
Founded in Norway over 70 years ago, Odlo is the original inventor of performance base layer clothing. Their new collection with the design firm was made using body-mapping technology, which assessed how the body regulates temperature and sweat during exercise.
“The aim was to achieve a dialogue between the pattern and the mapping itself—this is evident where the pattern changes direction or size to allow for more breathability and movement,” Zaha Hadid Design told Dezeen.
The line includes leggings, a sports bra, and a jacket each incorporating elegant, undulating patterns that Hadid’s designs are known for. The high-tech clothing considers varying temperature sensitivities, ventilation needs, and movement intensities in different areas of the body and uses seamless knit technology that requires no bonds, seams, or inserts. A thick, tightly knit mesh is used where bodies are most sensitive to temperature and need more warmth, while a looser knit is used in areas like the knee that demand greater range of movement.
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| Designed for @Odlo the NEW Women’s Activewear Collection SS19. Featuring warp knit technology the ‘Zaha’ tights and bralet have an integrated net structure with seamless fabric transitions to ensure the perfect fit and temperature regulation with full freedom of movement. Available now at Odlo.com | Image Courtesy of Odlo | #ZHD Collaborations | #zahahadid #zahahadiddesign #odlo #architecturallyinspired
Zaha Hadid Design was founded in 2006 as an offshoot of the firm of the late, celebrated Iraqi-British architect’s firm. During her incredible career, Hadid conceived designs for buildings but for furniture, jewelry, and fashion. Since her unexpected passing, both her design and architecture firms have continued to thrive, even completing 520 West 28th Street, Hadid’s first building in New York City, which she had designed prior to her death.
The collection is now available at Odlo.com.